At the mention of I NO.1 Eau de Parfum, rose is the most important and typical ingredient among all! We can feel how meaningful I NO.1 Eau de Parfum it is to become the most unique functional perfume after we receive the true and wonderful festival called "The Rose Queen" in England. Actually, certain church with such a long-standing tradition annually celebrates tens of years of the Rose Queen Festival. Even if there is just one getting the nod to be the Rose Queen finally every year, several other Rose Queens are glad to attend the crowning ceremony which is often held in the morning. One of the traditions the Rose Queens themselves have set up is that they'd like to choose a charity to support meaning something to them personally at the start of reign. We can directly feel the first reveal of goodness is that everyone helps each other and the second one is about choosing a charity for themselves!

When the brand leader, Jim L. C. of JIM GATES R.H.C. paid a visit to Royal Botanic Gardens, Kew in Richmond in 2019, the concept of I NO.1 Eau de Parfum was his best innovation in his mind for the world coming from everywhere. At the moment, he was humbled by the giant natural world, smiling to sign his name on the signature book collected inside the museum. For him, he perceived the joys of scents starting to play their movements through refined notes of perfumes of JIM GATES R.H.C. playing a critical role in the development of "simple and good nature of people " based on the garden's grace.